Modern business is now focused on content marketing. It has become the goose that lays the golden egg. It is helping companies and brands build traffic and convert them to sales. Content means blog posts, inforgraphics and eBooks. There is one more form of content that is so powerful and it is gaining attention on the marketing world: internet radio station or more popularly known as online radio.
Internet radio station is a pre-recorded MP3 files or live that is broadcasted through a microphone, streamed over the Internet. It reaches out to a wide-range of audience and a playing field that has no boundaries. It is not dependent on syndication partners picking up the show so that it can be heard. The whole world hears the broadcast.
Internet radio station uses streaming media. Streaming media is a multimedia that refers to the process of delivering media. It is an alternative to downloading.
Elements of an Internet Radio Station
- The Source – The broadcaster adds sound like inputs from CDs, live voice or clips.
- The Server – There are many available servers on the Internet. The server mixes everything together, format it so that can be streamed and sends it out through the Internet sound waves when a link is clicked.
- The Listeners – Without listeners there is no point in broadcasting. The listeners connects to the server and hears everything that you are streaming.
Why Use Internet Radio Stations
- Internet Radio Station offers many services such as news, talks, sports and various kinds of music.
- It is a good advertising tool.
- It offers a wide spectrum of broadcast especially in music genre. You can find all musical forms and styles that suits your taste and interest. There are songs for the oldies and songs for the younger people.
- Traditional radio stations are controlled by a few media corporations who control the mainstreaming of programming in broadcasting in order to reach as many listeners as they could so that they can charge higher rates to advertisers. On the other hand, Internet radio provides opportunity to expand the types of available programming.
- It is cost effective. It is cheaper to get “on the air” for an Internet broadcaster. All he needs is a computer, some software and files of different music.
- It appeals to “micro-communities” of listeners on special music or interest.