New technologies have continuously developed and subjected the radio industry into a test for its durability. But it has withstood the test of time. It simply evolved with the new developments in technology. But with the emergence of an Internet radio where it can be streamed over the web from almost anywhere in the world, from a horde of devices connected with the Internet, will the radio industry able to surpass this new development?
Broadcast Radio vs. Internet Radio
The main distinction between broadcast and Internet radio is their potential audience reach. Internet radio has a limitless geographical reach. It can reach out across continents and countries. Basically, broadcast radio’s probable audience is unlimited in a given service areas, but it has limitations as to its listeners. The new generation is hooked to the Internet and if we compare their population to the older generation, their number is many times fold over.
Internet radios offers many features and lots of genres, especially in music. The listeners can choose what to listen. They have many choices at their hand. They don’t have to go through the agony of listening to the voice of the broadcaster and be contented to listen to the kind of program played.
Travellers on the road are no longer bored because they can carry with them their mobile devices where they can listen to what they want to hear. They can interact with the broadcaster thus the travel will become enjoyable.
Building a broadcast radio stations is very expensive when compared to Internet radio stations. Anyone can create an Internet radio station by just using a computer and a microphone.
Looking Ahead at Broadcast and Internet Radio
- Internet radio listening is now the trend among both the young and the old and this will impact broadcast radio significantly.
- There will also be a gradual cross-fade between broadcast and Internet radio listening and this transition will not come to completion. Although broadcast audience will always have permanent baseline, the future looks very progressive for Internet radio stations.
- The development of new devices will include both broadcast and Internet radios, but there will be features on Internet radio that broadcast radio cannot copy.
- Broadcasters will have to respond to new trends by choosing all of the new platform methodology, with the least duplication of content and careful programming of each service.