The Internet radio is an effective model for several reasons. Compared to broadcast radios, it has many features and its capability to reach out to a wide range of audience is incomparable. Most people today prefer the Internet radio because it is easy to access and they have a wide range of programs and music to choose from. Internet offers news, sports, a genre of music and talk shows. If you are in another country and you miss listening to your favorite native songs or listen to what’s happening back home, you can just search for a radio station that caters to your needs. You will surely find a radio station from your own country.
Internet radio is the top favorite of young people because they can listen to their favorite genre of music the whole day without any interruptions.
Why is Internet Radio Effective?
- It has no boundaries. It has no limits as to how far it can transmit audio because it does not use the airwaves. Terrestrial radios can only go as far as 30 to 40 miles, and satellite radios can travel more than 20,000 miles. But distance of Internet radio is limitless.
- There is fewer or no interruptions at all by DJs or commercial advertising. You do not have to go through the agony of listening to the chatter of the DJ, that is sometimes nonsense and hard to understand. You don’t have to listen to his jokes or remarks about people and places. With Internet radio, you can listen as much as you want to the kind of program you have chosen.
- Although most Internet radios make revenues by periodic commercials that last only from 15-30 seconds every after playing a few songs, much of the advertisement is displayed as banner ads and mobile ads that does not lessen your listening time. Broadcast radio stations minimizes your listening time because of commercials that last several minutes.
- You don’t have to pay when you listen to Internet radio. As long as you have internet connections, you can listen as much as you want to. You don’t have any subscription fees.
- You can listen to Internet radio wherever there is an internet connection. You can listen from your home, while driving your car using your mobile device or on a laptop anywhere you are. There is no limit to a specific geographical area.