Conversation with BIAKelsey’s Managing Director Rick Ducey (http://www.biakelsey.com). “Radio has a strong future,” says Rick, “but there are challenges.”
Digital will grow to make up a third of media spend, says Rick, and for audio specifically, 21% of the overall advertising market will go to digital audio. That means less than 80% of the audio ad dollar will go to “traditional” radio – in the next four years!
We also discuss some of the amazing ways advertisers are integrating digital ads on digital platforms.
What are the consequences of all this for radio?