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The Dao of SEO, by Toronto SEO professional Ken Sproul, is a quick-read search engine optimization book (also in ebook form for quick download) ideal for self-study or staff training. The book provides a guiding philosophy for effective SEO and plenty of easy to apply tips to improve your organic search engine rankings.
“The Dao of SEO — leave it to Ken Sproul to come up with an analogy that explains this ancient – well, ancient in Web years – mystery wrapped in an enigma hidden by a riddle better than any other explanation I’ve seen. Ken brings his unique perspective as a Westerner who has studied Chinese culture and history. He has applied Daoist principles to the very ethereal concept of SEO by explaining, in simple terms, that which is by its very nature almost impossible to explain (or comprehend, for that matter), yet is nevertheless a source of much angst and many sleepless nights for those of us who have sought to understand and unravel the mysteries. Ken has developed a way of thinking about SEO that allows it to be approached, and practiced like a fine martial art. When an individual masters the basics, builds upon that solid foundation, keeps focused, disciplined, humble, and balanced, then one can hone in on the skills to understand their opponent, find his weakness, and strike at precisely the right time, in the right place, with a decisive and focused burst of energy that will bring victory.
I’ve known Ken for several years now and have enjoyed bits and pieces of his wisdom much as I have from my martial arts instructors over the years. Ken’s Yin has soothed the combative fury of my Yang as I’ve worked to build up the rankings of our company’s website. To have that wisdom refined and distilled into one place, as it is in this book, is a valuable gift from Ken that is much overdue. Sadly, in many cases I had to learn these lessons the hard way, by trial and error, investing large sums of money and time along the way. Read The Dao of SEO — learn — and then read it again and again — then, strive to embrace it and master it with your entire spirit.”
Michael Martello, Baron & Chestney Real Estate, San Francisco, California
About Ken Sproul:
Ken Sproul is a college professor and a web business entrepreneur specializing in SEO. His life as a professor of Chinese history and culture have taken him to China many times and provided an opportunity to learn about Daoist philosophy. He is married to a former television broadcaster and Daoist-style martial artist and they live together in Toronto, Canada.