Full interview: https://www.youtube.com/watch?v=lK_ZRMn84qw
DAN KAPLAN give his definition of Definition of Search Engine Optimization
At periscopeUP, we define optimization as getting a website to achieve the clients’ goals. So really, there’s two parts to that. The first part is getting a website high up in the search engine, so that it gets more traffic or more relevant prospects to the site.
But there’s a big, important second part to that, which is getting those visitors, those prospects to take your desired action to click, call or buy. So optimizing for people is just as important, if not more important, than optimizing for search engines.
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