Shamil, a Senior Marketing Consultant for Nova Solutions, discusses why you should make the effort to optimize your website on Bing. You may feel that it is not worth the time or money but the reality is that you are losing quite a few potential visitors if you neglect other search engines while focusing on Google.
There are 3 main reasons to invest in search engine optimization on Bing:
1. Yahoo and Bing represent nearly 20% of all searches in the USA and slightly less than that in Canada.
2. As Google updates algorithms, your ranking may slip so a strong presence on other search engines keeps you in the game.
3. The main rule for internet marketing is not to optimize specifically for any particular search engine but for the visitors you are trying to reach.
In short, you and your website are best represented when you optimize content in all search engines to attract the best leads across all demographic and interest groups and present a pleasant and manageable search experience.
It is important to realize that there are different criteria for ranking websites on the various search engines so it does take some time to address these issues. These include page sizes, the use of meta-tags and URL synchronization and indexing. The result, however, is well worth the effort.
If you want to maximize the effectiveness of your internet marketing presence – attract the most customers possible – it is only common sense to utilize Bing as an additional search engine option. Just as the old saying warns, ‘don’t put all your eggs in one basket’!
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