Once you are at the top of Google for a target keyword query, and once you get the click from Google to your website – what happens? (Free class materials at http://bit.ly/1MLmeMw). That’s called a landing on a landing page. To use our job search vs. SEO analogy: you’ve got the job interview. Your objective is to ‘close the sale,’ and move that customer to the next step: a registration or a purchase (on the Web) vs. ‘get hired’ (in a job search). In addition, you want to be a smart SEO just like a smart job searcher – you want to measure your performance over time. That’s where Google Analytics comes in. Let’s get started!