SEO or “Search Engine Optimization” is the art and science of getting your company, product or service to the top of Google or Bing. (Free class materias at http://jm-seo.org/57). SEO seems difficult and confusing, but a simple analogy can make SEO easy-to-understand. SEO is like getting a job. You need defined goals, a great resume, excellent references, and a strong interview. In SEO terms, you need defined goals such as a sale or sales lead, a great website, excellent inbound links and social mentions, and a strong landing experience. Let’s get started!